Podcast ROI calculator
Run the numbers on a company podcast
Use your own deal size, close rate, and sales cycle. See the pipeline, revenue, and break-even point a podcast would need to hit.
Your report
Here's what your numbers say, there.
All results
| Leads per month | |
|---|---|
| Pipeline per month | |
| Pipeline per year | |
| Closed revenue per month | |
| Influenced closed revenue per year | |
| Investment per year | |
| Projected ROI | |
| Break-even leads per episode | |
| Deals to cover a year | |
| Days saved per deal | |
| Value of time saved per deal | |
| Value of a faster cycle per year |
Turn this into a plan.
In 30 minutes we'll pressure-test your numbers and show what it takes to hit them.
Method
How the math works.
No benchmarks we made up. Every result comes from the numbers you enter.
- Leads per month
episodes per month × leads per episode - Podcast close rate
your close rate × lead quality - Influenced revenue per year
leads × podcast close rate × deal size × 12 - ROI
(revenue − investment) ÷ investment - Break-even
monthly investment ÷ (deal size × podcast close rate × episodes) - Days saved per deal
sales cycle × reduction × 30
Questions about podcast ROI
How is podcast ROI calculated here?
Monthly leads (episodes per month × leads per episode) are multiplied by your close rate, adjusted by the lead quality factor, and by your average deal size. That gives influenced closed revenue, which is compared with 12 months of your Pro Podcast Solutions investment.
What is the lead quality factor?
It discounts your normal close rate for podcast leads. New shows often start between 30% and 50%, because listeners are earlier in the buying journey than your best inbound leads. The number tends to rise as the audience matures.
Is this revenue or profit?
Revenue. ROI here compares influenced closed revenue with what you pay us. It does not subtract your own cost of delivery, so use your margins if you want a profit view.
Why does the break-even number matter most?
It is the number of qualified leads each episode must produce to cover the cost. If your show can beat it, the podcast pays for itself. Everything above it is return.